About the project
The client, an experienced Digital PR professional, needed a new brand and website to launch a news and resource hub for people working in the Digital PR industry. The site would provide inspiration, industry insights, and learning resources for professionals looking to expand their skills. The goal was to create a trusted, approachable, and insightful brand that positioned the client as a helpful guide within the industry, while also subtly promoting their freelance services.
The solution
After a comprehensive brand strategy session, I developed three initial concepts, guiding the client toward a direction that best captured their vision. We built a cohesive brand identity that embodied their values—helpful, friendly, and insightful. The website design reflected this personality, prioritizing user experience with clear navigation and a focus on educational content. Throughout, I ensured consistency in both the visual elements and messaging to establish a reliable, engaging resource for the target audience.
Results
The result was a sleek, professional website that the client loved. It has since been praised within the Digital PR community for its intuitive design and valuable content, helping position the client as a trusted figure in the field. The site now serves as a go-to resource for learning and inspiration, achieving the client’s goal of building a personal brand while supporting industry professionals.
